Reading time: < 1 minute
Every story has a finish line. That finish line is either a desire to retrieve, stop, win or escape. However, the driver of that race to the end isn’t the plot but the emotions that drive characters in the story. Those emotions are grounded in the premise or theme that the story is built around
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Reading time: < 1 minute
Since my last video I've gotten some email and messages asking what's the benefit of be doing this exercise of reading and reflecting on these screenplays. I hope my answer gives some insight.
Story writing is a human science and skill. Just like a doctor needs to go through school and rotations to perform well at their job, so do producers. As a producer focused on marketing, having the ability to develop projects stems from knowing my way around stories.
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Check out Scott Myer’s observations on the Toy Story Script
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Reading time: 2 – 3 minutes
As a marketer having the ability to tell stories effectively is very important. Understanding character, plot, setting and themes are only the foundation of the process. Stories are well sell ideas and they are what communicate messages effectively. For this reason I’m committing myself to reading 40 screenplays for the next 40 days.
Below are my reflections from having read my first script, Memento by Jonathan Nolan.
Here’s the tweet that introduced me to this challenge:
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Reading time: 6 – 9 minutes

The other day a friend recommended I check out Empire Magazine’s coverage of Christopher Nolan’s Inception and his past filmography. It took me about an hour to get through the whole thing.
One thing to point out is that this man is an excellent at managing PR. He’s also super disciplined and focused. Working on only one movie at a time and that it’s the only way he functions. Too many people do too many things at the same time and don’t do them well.
In business consulting McKinsey emphasize the 80/20 Rule, the Foundation of which is on clarity of objective, focus on prime actions and solid execution.
The difficult part isn’t finding out what to do, rather understanding what NOT to do. Below are just some of the obvious gems on leadership and creativity we can all pull out from the article.
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Reading time: 2 – 2 minutes

Earlier I had announced that Leechon had finally become a YouTube partner. This means that as a partner, Google will share some of the ad revenue that they get with Leechon, Inc.
What I’ve Learned So Far:
- Appropriate Keywords Are Important –
The Google Adsense ads that appear in the lower third of the video are based on the tags and keywords placed in the video description. For example, most of the videos I’ve filmed have been shot with Canon cameras, thus I always put “canon” and the model of the camera into the tag space. You’ll notice those specific videos get ads that link to brands of digital video cameras.
- Pay Attention To Conversion Ratios -
Paying attention to my conversion ratios for the past few days as well as reading up on forums discussing money making potential of the YouTube Partnership program, I’ve learned that YouTube video Adsense ads have a click-through rate of 0.3% – 0.5%. This ratio means that for every 2000 ad impressions the content get , Leechon will earn about $1.
Obviously, the number’s aren’t glorious. For a moment they’re downright depressing.
However, they are an extra income stream. Over time (probably a looong time) as the subscriber base grows, the video count increases and quality of entertainment content put forth improves, this number can grow into something substantial.
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