Muhammad writes:

I see that you studied marketing at Montclair State University and you are now a marketing manager.

I’m thinking about going into this field. Is this a field where you only need a bachelor’s degree? If so, should someone apply to the business school?

If you can please give some advice, I would greatly appreciate it!

Muhammad,

I believe, regardless of the career or field you’ve chosen for yourself, the foundations of marketing and communication need to be known and practiced. Your career success will depend on your ability to position, present, sell, or persuade – especially when seeking a job.

I didn’t start college with marketing in mind

When I was in high school, I wanted to become a corporate bond trader so I applied to the School of Business as an Economics major with a concentration in business. However, after learning about the reality of the American debt-based economic system and the Islamic stance on interest based contracts and business dealings, I didn’t see a future for myself in it.

After my sophomore year in college, I left the business school and spent a couple years exploring careers by either taking classes or doing work on and off campus. I settled on the idea of pursuing a professional career in the area of media, marketing, and communications.

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When Facebook rolled out Timeline for Facebook Pages, many businesses felt like the rug was pulled out from under them. Now that people are getting used to the new layout, brands and business are working toward building and setting up the best possible Page they can. To my understanding, Facebook has made it clear that their goal is to give brands and businesses more freedom to express themselves on their Pages.

This video covers two major essentials to get a handle on the new Timeline layout.

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I never understood what made Instagram so cool. iPhone users would tell me that you can make your photos look professional; hearing this, I’d brush it off.

In my humble understanding of photography, it’s your ability to capture light to compose an image in a principled manner that not only tells a story, but also pulls at you emotionally, and at times be aesthetically pleasing.

Adding a filter to make your photo look vintage is not making it professional. To make great photos, you have to take great photos – and occasionally leverage tools like Photoshop.

Once Instagram came to Android, after exploring it, I immediately realized where its strengths lay.

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